Muddy Boots will help downtown district during makeover
We have some exciting news to share with you, the start of the Muddy Boots campaign.
Muddy Boots is our name for a program to promote the downtown businesses during the construction and makeover of the streets. We need to help our small businesses through this difficult period. We want to let the public know that our businesses are open, the sidewalks are usable, there is parking available, and the trolley is running.
Here are some facts about the Muddy Boots campaign:
1)
The City of HdG provided $17,500 that we requested to fund this campaign!
2)
We will have billboards.
Our first billboard (using the design pasted below) at Rt 40 east of Revolution is already up! A second billboard (location: Route 40 in Aberdeen, East-bound) will be available starting in January.
3) We are creating radio ads. Our first WXCY radio ad aired on Sat, Nov 23. The focus of this radio spot is to announce that "Havre de Grace is getting a makeover!" and that guests should pick HdG as their Black Friday & Shop Small Saturday shopping and dining destination. We are also working with WXCY to start the email campaign as quickly as possible. WHFC is running a similar series of ads on their station; they are designed as underwriting of popular time segments.
4)
We are creating a Question and Answer series with the City. We have started receiving responses to the Questions & Concerns Re: Downtown Revitalization form to guide the weekly video series. As a reminder: the goal of this series is not to replace the more timely construction updates issued by the City, but to create a means by which businesses/building owners can pose big picture questions re: construction impact to the City . The first round of questions will be recorded the week of Nov 25.
We are interested in your feedback and ideas concerning this project. Please use the form linked below to share your ideas and feedback, and feel free to share this with other business owners to help us gather their feedback!
Muddy Boots Feedback: Scripts & Signage
Thank you for your support,
The Havre de Grace Chamber of Commerce
About The Chamber
The Havre de Grace Chamber of Commerce is the oldest Chamber in Harford County. It was formed in 1928 under the sponsorship of the Kiwanis Club. The Chamber was later incorporated and has now been in continuous existence since that date.
Today it is an active organization with over 140 members. The Chamber works closely with the city administration, Main Street Office and the Office of Tourism. We maintain an office at 224 N. Washington Street. The Chamber welcomes your comments regarding any part of the Chamber operations.
